Accountability
Research Projects
SEO in crisis management
Best practices for SEO & online awareness in crisis and reputation management.
AI in crisis management
Artificial Intelligence is a rapidly evolving technology. This research explores how to utilize AI in crisis management.
Evaluating a
crisis
This research explores the importance of measured and accurate evaluation in a crisis situation.
Crisis comms
for universities
Best practices for crisis communications for universities.
Press conferences strategy
Strategic approaches for effective Press Conferences.
Media training
in crisis
Essential strategies for leaders and frontline staff.
Comments as a Feed Ranking Signal
Read our recent research showing evidence that Facebook’s Feed system treats comments as an important ranking and optimization signal. Facebook’s business model relies on on-platform time. The available evidence strongly suggests that disabling comments removes one of the platform’s core engagement signals and may reduce distribution as a result.